Traditional Sushi restaurant

Overview

Sushi Zen is a small sushi restaurant looking for a new logo design for the signage, menus, delivery bags and website. The restaurant use traditional Japanese cooking practices and are recognized by local food critics for the artisanal dish selections.Everything is prepared in-house and always served fresh.

Characteristics

Classic / Authentic / Recognizable 

Mission 

Create a logo design that expresses the restaurant's focus on authentic food and tradition. 

Deliverables

Moodboard / Logo Design / Identity Design / Stationery

Starting from the architecture of the iconic Japanese temples I simplified the lines to create a recognizable icon to represent the tradition and the minimalism of Japanese culture.