Half bar, half member club by invitation only, Honesty Club is relax and culture, fine food and drinking, a cool space for a business appointment, a community in which content is the protagonist thanks to exhibitions, readings, presentations, previews, sets and experimental events. I was asked to create the a Logo Design & Branding meant to convey the exclusive soul of the club.


Exclusive / Classy 


Create a logo design that expresses the Club focus on exclusive drinks and food. Throughout this project, every detail had to be carefully considered, from the brand color to sugar sachets and everything in between. Exclusivity starts with attention to detail.


Moodboard / Logo Design / Identity Design / Stationery


The graphic elements are meant to convey the exclusive soul of the club, from the logo to the the Honesty membership card. Choosing violet as the main color was the first choice in the creation of a strong identity, followed by violet details in the architecture.icon